How to Blog For Marketing Purposes

A Blog is basically a website used to chronicle and document a person’s opinion and/or experience on a specific subject Blogs may be personal and used solely as an online diary. They may be business related and used to create and foster a specific culture and feeling of community within a company. They may include photos and videos. They can even be used to vent and rage. The wonderful thing for entrepreneurs, however, is that blogs can be part of an outstanding strategy for business marketing online. Are you ready to learn how to blog for marketing purposes? Let’s get started!

Set up

Setting up a blog is not complicated. The first thing you need to know is that there are two main platforms used for creating blogs: and Both these sites offer free blog creation and publishing. Once you set up a free account in either one, creating your blog is simply a matter of following the easy steps prompted on the site. Once your account is set up, you can even modify the layout, theme, color scheme and overall appearance of the blog. You can even include your bio and photo. I recommend adding an entire “About Me” post as your first entry. This will help establish credibility and rapport with your readers.

There’s always the option of creating a totally self-hosted blog. All you have to do is register a domain name (which can even be and get a hosting account which has the option of incorporating WordPress into your site. Also, (notice this gives you the option of building a totally self-hosted blog. This option, while not free, is the best choice for those serious about internet marketing. Having a self-hosted blog allows you total freedom as far as content, design, and monetizing strategies (more about that in a minute).